Read The Art of Selling Art Zella Jackson 9780913069486 Books

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The second edition of The Art Of Selling Art teaches you - the Key Strategies of Selling Fine Art - How to Read and Effectively Deal with Client Personality Types - Specific Selling Strategies - and the Language of Fine Art Retailing. Key Strategies of Selling Fine Art Greeting; Qualification; Re-Appoach; The Viewing Room; Sales Presentations; Trial lose; Overcoming Objections; Final Objection; Final Close; Read & Effectively Deal with Client Personality Types; Directors; Thrillers; Thinkers; Analyzers... Specific Selling Strategies Qualify early - how, when, why. Commitment; learn and understand the powerful Hierarchy of Commitment. How to handle "Be backs." Words that sell - learn what words to avoid and what words heighten the desire for fine art. Fine tuning your close. Follow ups - with sample letters. The Language of Fine Art Retailing Style and technique. Learn what's really important to your clients concerning the artist's background and credentials. Zella Jackson is a Fine Art Business Development Consultant. She teaches sales techniques to gallery personnel in both public and private seminars. Her methods have enabled them to achieve sales increases of 30% to 200% within 6 to 24 months. She is an expert in gallery management and in the art of creating collectors. Ms. Jackson is a frequent speaker and panelist at art expositions. She is widely recognized as "the expert" in increasing retail sales of fine art. Before entering professional art consulting she worked for both Fortune 500" firms and small retail establishments. Zella Jackson has conducted more than 200 training programs and is the author of Creating Collectors and The Gallery Management Manual. She successfully combines her academic and "Fortune 500" training with experience in the marketing of art, gallery management and the creating of programs designed to assist gallery personnel in developing an active collector base.